Is a vehicle wrap good advertising?

“Stopping advertising to save money is like stopping your watch to save time” Henry Ford.

Great point, and thanks for the assistance, Henry. This is a question the team at Bayou Graphics gets asked by new customers every now and then. Wrap advertising is one of the least expensive, most effective way to reach thousands of potential customers each day. Here are some facts:

The American Trucking Association (ATA) reported 91% of people surveyed do notice vehicle graphics.
The Traffic Audit Bureau for Media Measurement demonstrated that a vehicle can generate between 30K — 70K impressions daily.

Outdoor Advertising Association of America found that 96% Of respondents felt vehicle wrap advertising was more effective than advertising through traditional methods like billboards and roadside signs.

    Most impressive is that you can do it for less than almost any advertising cost. The average vehicle wrap costs $3,000 — 7,000. It lasts for 5-7 years. Even if you spend $4,250 and your vehicle wrap lasts only 4 years that comes down to about S88/month or less than $3/day. Can you name even one other effective piece of advertising that costs you only $3/day? Online advertising doesn’t. Print ads don’t. A billboard placement? -try $4250/month! Even commercials which need to be filmed, produced and aired — are they $3/day? Are you laughing yet?

    These are the facts- if your vehicle is out on public roadways daily and you have a properly designed wrap that looks good- then yes, it is going to going to be effective in driving visibility to your business. Bayou Graphics can guarantee your vehicle will make your brand visible for 5-7 years and, when your employees are off the clock and it’s parked somewhere- it’s still advertising for your company! No sick days, no rain outs, no vacations- working all day and all night for your brand, every day of the year!

    Bayou Graphics has been designing and installing wraps that people notice for nearly 20 years…and if you’re getting noticed, well then what can your business do with all that attention? That part is up to you…

    If you want to talk more, call us at 832.912.8200 or email us at [email protected], we can present you multiple solutions!